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RooCruit Candidate:


Video Interview

About the Candidate

I’m passionate about my field and enjoy any challenge that puts to
good use my diverse set of skills and qualifications.

Nothing makes me happier than creatively solving my clients biggest

I believe that great design and a well implemented, holistic brand
and marketing strategy are incremental to a business’s success.

International Experience: 



10-20 hours a week

Area of Expertise: 

Front-end Web Design (UI/ UX), Brand Identity Design, Logo Design,
Corporate Stationary Design (Business Cards, Letterheads, Brochures,
Presentations,Interactive Forms, Banners, Posters, Flyers, Newsletters,
Formal Investment Reports, Fund Fact Sheets, Proposals), Online Course
Design (incl. video editing, Worksheet Design & Development and
Presentation Design), Icon Design, Illustrations, Strategy Map Design,
Video Editing, Interactive Work Sheets

Brand Identity Exercises & Analysis, Market Research (Industry,
Customers, Competitors), Customer and Competitor Analysis, Ideal
Buyer Personas, Social Media Content Creation, Social Media
Marketing, HTML Email Signatures, SEO (Title and Meta Tag
descriptions, Keyword research, Backlinking, Open Graph Image

Customer Service, Client Liason, Account and Project Management

Debtors & Creditor analysis, Petty Cash Analysis, Bank Reconcilliation, Income Statement

Years Experience: 


Current and Previous Roles:

Director, Brand Strategist, Graphic Designer, Front-end Web Designer, Social Media Content Creator

Working at home

Relevant Experience

Marketing Director



Client Engagement;

Initial meeting prep (Research into prospective client, company profile presentation, pricing discussions), proposal design and development (includes an outline of client pain-points, goals and objectives as well as proposed solutions and pricing), Keeping client updated while designing their solutions, Reviewing designs and implementing changes requested by the client.

Brand Identity Design;

Branding exercises with client to extract core values and personality, goals and objectives, SWOT Analysis, Audience exploration (including current and ideal audiences), Brand Analysis + Guide (Design & Development), Logo design/Re-design, Design of all brand touchpoints (business cards, company stationary, HTML email signatures, company profiles & brochures, presentations, forms (both print & interactive PDF’s).

Front-end Web Design;

Client engagement (to inform UI/UX preferences), Photography/ Photo-editing (of clients products/services for their website), Copy-writing for web pages, Website interface and user experience design (UI/UX), Back-end configuration (SEO settings [Keyword Research, Title Tags, Meta Descriptions], form settings, DNS configuration, Google Site Verification [Including Google Business Listing]

Social Media Marketing (on behalf of clients);

Strategy development, Regular client meetings to discuss/review topics and content, Topic research, Copy-writing, Image design (Posts/Infographics), Sharing of content (Organic strategy), Monthly reports and reviews.

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