Candidate Profile

    Roo0171

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    About

    I’m passionate about my field and enjoy any challenge that puts to good use my diverse set of skills and qualifications. Nothing makes me happier than creatively solving my clients biggest problems. I believe that great design and a well implemented, holistic brand and marketing strategy are incremental to a business’s success.

    Proficient in

    Design:Front-end Web Design (UI/ UX)Brand Identity DesignLogo DesignCorporate Stationary Design (Business CardsLetterheadsBrochuresPresentationsInteractive FormsBannersPostersFlyersNewslettersFormal Investment ReportsFund Fact SheetsProposals)Online CourseDesign (incl. video editingWorksheet Design & Development andPresentation Design)Icon DesignIllustrationsStrategy Map DesignVideo EditingInteractive Work SheetsMarketing:Brand Identity Exercises & AnalysisMarket Research (IndustryCustomersCompetitors)Customer and Competitor AnalysisIdealBuyer PersonasSocial Media Content CreationSocial MediaMarketingHTML Email SignaturesSEO (Title and Meta TagdescriptionsKeyword researchBacklinkingOpen Graph ImageDesign)Communications:Customer ServiceClient LiasonAccount and Project ManagementAccounts:Debtors & Creditor analysisPetty Cash AnalysisBank ReconcilliationIncome Statement
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    12 years

    Previous Roles

    5

    Work History

    Brand Strategist
    Front-end Web Designer
    Graphic Designer
    Marketing Director
    Social Media Content Creator

    Key Responsibilities in Most Recent Role

    Job Title: Marketing Director

    5 years
    • Client Engagement;
    • Initial meeting prep (Research into prospective client, company profile presentation, pricing discussions), proposal design and development (includes an outline of client pain-points, goals and objectives as well as proposed solutions and pricing), Keeping client updated while designing their solutions, Reviewing designs and implementing changes requested by the client.
    • Brand Identity Design;
    • Branding exercises with client to extract core values and personality, goals and objectives, SWOT Analysis, Audience exploration (including current and ideal audiences), Brand Analysis + Guide (Design & Development), Logo design/Re-design, Design of all brand touchpoints (business cards, company stationary, HTML email signatures, company profiles & brochures, presentations, forms (both print & interactive PDF’s).
    • Front-end Web Design;
    • Client engagement (to inform UI/UX preferences), Photography/ Photo-editing (of clients products/services for their website), Copy-writing for web pages, Website interface and user experience design (UI/UX), Back-end configuration (SEO settings [Keyword Research, Title Tags, Meta Descriptions], form settings, DNS configuration, Google Site Verification [Including Google Business Listing]
    • Social Media Marketing (on behalf of clients);
    • Strategy development, Regular client meetings to discuss/review topics and content, Topic research, Copy-writing, Image design (Posts/Infographics), Sharing of content (Organic strategy), Monthly reports and reviews.

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