Candidate Profile

Roo1294

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About

Experienced Digital Marketing Manager with over 10 years’ experience building, maintaining, and running successful marketing campaigns. Bringing forth broad marketing knowledge and implementing successful campaigns aimed at improving brand awareness and presence for luxury brands and hotels.

Proficient in

Digital Marketing StrategyEmail marketing/CRM systemsAdobe Creative SuiteGoogle AnalyticsWordPress/ Blogging/ SEO

International

Yes

Availability

Part-time or Full-time

Experience

10 years

Previous Roles

Work History

Marketing Consultant

Marketing Manager

Travel Content Creator & Photographer

Key Responsibilities in Most Recent Role

Job Title: Marketing Manager

10 years

Overhauled hotel websites with a new booking engine to drive direct bookings, which increased conversions by over 200% in the first 3 months
Upgraded targeted email marketing strategy, CRM segmentation (Zoho SaaS) to drive customer acquisition and conversions for hotels, spas and restaurants
Developed a unique and engaging content plan and influencer marketing strategy to improve presence, generate quality content, drive brand awareness and social media engagement
Coach in-house marketing, social media and design professionals and external paid marketing agency to execute and optimise digital marketing campaigns
Championed SEM strategy with ROAS of between 10-15X, up 30% YOY
Optimised website content for SEO to increase organic search, direct bookings and achieve KPIs
Collaborate with sales, events and trade teams to achieve KPIs

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