Candidate Profile

    Roo1315

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    About

    Data-driven digital marketer with over 6 years of experience driving multimillion-dollar revenue growth through performance driven campaigns across Google, Meta, Bing and more. Proven success in media buying, full-funnel optimisation, and team leadership for brands across the UK, USA, and South Africa. Currently leading full-funnel marketing strategies across paid media, CRM, content, and analytics and delivering strong 4 – 10X ROAS, LTV, and conversion results.

    Proficient in

    Paid Media & Native AdvertisingStrategy and ExecutionBudget Management & Media BuyingConversion Rate Optimisation (CRO)Conversion Tracking & Attribution ModellingCampaign optimizationA/B Testing & Funnel TestingData Analysis & ReportingOmnichannel Marketing (PPCSEOEmailSMSSocialAffiliateInfluencer)Customer Acquisition & RetentionLifecycle MarketingAutomation & CRM StrategyStrategic Planning & Brand DevelopmentCross-Functional Team ManagementUX/UI and Landing Page OptimisationContent Marketing & Calendar Management
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    6 years

    Previous Roles

    3

    Work History

    Digital Marketing Manager
    Marketing Manager
    Omni Merchant

    Key Responsibilities in Most Recent Role

    Job Title: Marketing Manager

    6 years
    • Lead paid media buying across Google Ads, Meta Ads, TikTok Ads & Pinterest Ads achieving a consistent 4 – 5X ROAS for conversion and lead gen campaigns.
    • Perform regular keyword segmentation, bid strategy testing, campaign restructuring and A/B testing to improve ad copy and landing page performance – resulted in a 20% decrease in cost per click in first 3 months of 2025.
    • Lead a cross-functional team of 15 across multiple time zones.
    • Developed automated dashboards in Looker Studio and Power BI to track CPC, CTR, ROAS, AOV and LTV by acquisition channel reducing manual reporting time by 6+ hours per week.
    • Collaborate with the creatives team to align ad visuals with campaign strategy and product positioning.
    • Developed a customer retention framework, increasing customer lifetime value (LTV) by 35% through targeted email, SMS, and loyalty programs.
    • Implemented automation flows in Klaviyo, reducing manual processes by 60% and improving campaigns efficiency. Manage Amazon Ads for two storefronts (beauty & jewellery) driving 4.2X ROAS.

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