Candidate Profile

Roo1325

Interested in this candidate?

Book a call to discuss hiring

About

31-year-old Brazilian professional, holds a degree in Business Administration and has over six years of extensive CRM experience, with a particular focus on HubSpot for the past five years. Throughout her career, Fernanda has gained valuable experience across all HubSpot Hubs, including CMS, Marketing, Sales, and Service. In addition, she has honed her skills in CRM implementation and optimization, marketing automation, and sales enablement through her valuable experience at five different startups. Fernanda has successfully implemented and operationalized HubSpot across multiple industries, including finance, education, human resources, healthcare, logistics, and real estate.

Proficient in

HubSpot Hubsincluding CMSMarketingSalesand Service. implementation and optimization of sales and service pipelines. Developing automated workflows and integrations

International

Yes

Availability

Part-time or Full-time

Experience

4 years

Previous Roles

Work History

CRM Analyst

CRM Specialist

Global Senior CRM Analyst

Key Responsibilities in Most Recent Role

Job Title: CRM Specialist,

4 years

My main goal is to map and design the company’s processes within HubSpot.
Led the implementation and optimization of sales and service pipelines in HubSpot to streamline customer operations.
Mapped and redesigned key processes, including customer onboarding and support, to ensure seamless CRM integration.
Managed email marketing subscriptions and adapted CRM objects to align with different business personas.
Built lifecycle stages and lead scoring criteria to support lead nurturing and conversion.
Developed automated workflows and integrations (via Zapier) to support inbound marketing and international lead acquisition.
Designed communication journeys for marketing leads and improved operational efficiency through process automation.

Ready to discuss hiring this candidate?

Book a call