About the Candidate
Experienced Digital Media Strategist with a demonstrated history of working in the eCommerce, marketing and advertising industry. Skilled in Marketing Analytics, Digital Marketing, Social Media, Paid Media, SEO and Newsletter Marketing. Strong marketing professional with a Bachelor’s Degree focused in English Language and Literature, Linguistics, communications from University of the Western Cape.
10, 20 or 40 hours a week
Area of Expertise:
Paid Search and Google Analytics, Social Media Strategy, Newsletter strategy and management, Demand Generation, Google AdWords, Project Management, User Experience
Current and Previous Roles:
Digital Business Lead, Digital Media Strategist, Senior Account and Campaign Manager
Digital Business Lead
Key Responsibilities: Management of all client retention - paid media channels for clients running ads on Google, Facebook, Instagram, Tik Tok, Snapchat, Twitter, LinkedIn, including meetings, strategies, discovery calls, and in-depth reporting.
Drive business development for all client acquisition and strategy. Building a business development strategy to drive inbound and outbound leads via email, LinkedIn, cold calling, email, and PPC campaigns.
Manage all invoicing and company time trackers to ensure charging clients efficiently.
Ensure company has goals in place and these goals are being met as a business
Creating and developing all internal and external strategies to win and close new business
Advance Google AdWords campaigns (Shopping, Search and Display mostly)
A focus on eCommerce and retail - ensuring all clients are maintaining a strong ROAS to reduce churn rate
I currently manage a total of 15 clients on Google and 12 on paid social media
Compile all client strategies for campaigns
Strategise and manage internal social media
Strategise, manage, and create all internal ppc advertising for new client acquision
Manage internal newsletter