About
I am currently a Campaign Analyst. I began my career as a bookkeeper for a small IT company. I then moved on to become a data capturer, moving up to a data analyst for the business innovation department.
Proficient in
I have good working knowledge of SAPPastel EvolutionQuickBooksMS WordMS ExcelMS Accessand MS PowerPoint. I have good knowledge of SQLHTML5&CSSJavaScript. I have good working knowledge of Google and Adobe Analytics. I am excellent with numbersExcel Formula and Pivots. I have good working knowledge of Python 3. I am a hardworking ladya fast learner with the ability to work under pressure. I adopt easy and fast to systems being used. I have excellent knowledge of Samsung ProductsGSCMGCDM and MCS systems.
Availability
Part-time or Full-time
Work History
Business Innovation Junior Data Analyst
Customer Relationship Management (CRM) Data Analyst
Digital Campaign Analyst
Key Responsibilities in Most Recent Role
Job Title: Digital Campaign Analyst
8 years
- Identifying client objectives and advising on suitable measurement strategies
- Using methodical performance analysis to provide insight into campaign planning
- Developing custom marketing dashboard concepts for client reporting via Excel and Adobe Analytics
- Reporting on key metrics, analysing and interpreting trends and providing actionable insights on campaigns
- Implementing innovative strategies for improvement and growth based on analytical findings
- Analysing online user behaviour conversion data and customer journeys, funnel analysis and multi-channel attribution
- Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns
- Delivering monthly and weekly ad hoc reporting and analysis documentation to client and presenting findings or test results.
- Spotting potential, implement innovative new methodologies and improve analytical procedure
- Use of Adobe Analytics to track unique visitors on dot com site, campaign sales conversions based on Marketing Channels used and track customer journey
- Analysing and reporting on Marketing Channel performance for campaigns and conversions