Candidate Profile

    Roo0415

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    About

    I’m a passionate and skilled Digital Marketing Professional with current experience in Digital Marketing as a Senior Digital Media specialist for MultiChoice Group. I have a wealth of experience in the industry as a Senior Paid Media Manager specializing in e-commerce for an Agency as well as additional agency experience and through running my own ecommerce business for a period of 2 years. Additionally, I have experience in the FMCG industry as a Marketing Analyst.

    Proficient in

    Paid Media ManagementGoogle Adwords CertifiedDigital Marketing DiplomaBCom Honours in Supply Chain Management
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    8 years

    Previous Roles

    3

    Work History

    Digital Campaign Manager
    Senior Digital Media Specialist
    Senior Paid Media Manager

    Key Responsibilities in Most Recent Role

    Job Title: Senior Digital Media Specialist

    8 years
    • Digital Marketing Strategy and Proposals for clients in different industries. Full funnel strategies including Social Media, Paid Media, Email Marketing, SEO and Content planning.
    • Team leader for Paid Media Team of 5 specialists. Responsible for team performance, career planning, leading meetings, team assistance.
    • Specialize across e-commerce accounts, however, handle a wide variety of clients indifferent industries including automotive and financial.
    • Email Marketing Strategy and Management of email marketing campaigns for clients in different industries: (Klaviyo, Everlytic and similar CRM Platforms.)
    • Paid Media Campaign management across multiple platforms including Search, Social,SA360, etc.
    • Manage relationships and be accountable for a portfolio of clients.
    • Setting up campaigns, across multiple platforms and networks and daily optimization to achieve key campaign KPI’s as well as implementing tracking tags.
    • Compiling digital strategies and proposals based on clients’ requirements.
    • Assisting with compiling media schedules and publisher negotiations.
    • Attending client status meetings and presenting results.
    • Daily campaign budget management
    • Creation and optimization of advertising
    • Paid Media Reporting

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