About
Experienced digital and SEO strategist with 20 years’ experience in search engine marketing (paid search and SEO) and digital strategy. Worked with teams on both the client and agency sides in the US and UK before starting two agencies in South Africa that help businesses improve their online presence and digital communications.
Proficient in
SEO StrategySEO Project ManagementSEO CopywritingKeyword ResearchAIContent EditingDigital Content Strategy
Availability
Part-time or Full-time
Work History
Digital and SEO Strategist
Search Marketing Specialist
SEO Specialist
Key Responsibilities in Most Recent Role
Job Title: SEO Specialist
11 years
- Digital content strategy, including SEO strategy
- Web and SEO copywriting (including keyword research)
- Researching, writing and editing press releases, articles, blog posts, mailers & case studies
- Editing and improving AI-generated content
- Google Ads strategy and implementation (including Performance Max campaigns).
- Keyword research, ad creative, optimisation, monitoring & reporting
- Clients across multiple industries including tourism, retail, financial services and insurance.