Candidate Profile

    Roo0443

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    About

    Accomplished Digital Marketing Professional with extensive experience in SEO, PPC, Analytics, SEM, SMM, site Audits, site architecture, content management, On-page analysis, and link building. Demonstrated expertise in strategic planning, social media marketing, reporting, Google compliance, and people management. Thoroughly detailed-oriented with solid team leadership and collaboration skills. Has strong analytical and problem-solving skills and has professional experience in digital marketing. Proficient in Microsoft Excel and other Microsoft Office Tools.

    Proficient in

    12-years experience in Digital marketinglocal and global clients5-years managerial experience in handling a Digital TeamExpert in handling Social Media Marketing and creating communication and content plansExperienced in executing online paid campaigns in GoogleFacebook and LinkedInKnowledgeable on leads funnel and tagging through Google AnalyticsExpert in On-page and Off-Page SEO Report Analysis including Mobile SEODo SEO AuditResearches and Local SEO PlansPrepare analytical reports of websites and social media + their competitor standings
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    14 years

    Previous Roles

    3

    Work History

    Area Supervisor
    Digital Marketing Manager
    Online Marketing Specialist

    Key Responsibilities in Most Recent Role

    Job Title: Digital Marketing Manager

    14 years
    • Strategy: Develop and execute digital marketing strategies and tactics to increase company/employer branding and improve customer/candidate applications
    • Identify, test, and use the applicable digital advertising platforms and tools that will help increase site traffic, ad engagement, and applications
    • Assist in the website UI/UX design and page content development and management that will help ensure more seamless online customer/candidate applications
    • Ad-spend planning and forecasting
    • Create other initiatives that will help engage and nurture job seeker leads to build Security Bank as an employer of choice
    • Campaign Management: Develop and execute employer branding awareness campaigns using various SEO/SEM, database marketing, social media, and display advertising tools and channels
    • Monitor, measure, and report channel and campaign performance against budget and business goals (KPI/ROI)
    • Conduct website and campaign analytics and share timely insights, recommendations or action points to help optimize user experience and/or conversion
    • Coordinate and closely work with existing and/or new partners or vendors to identify, test, and use of new media channels and tools
    • Communication: Manage the digital content development, duration, optimization and management strategies and activities via the career websites, social accounts (i.e. Facebook, LinkedIn, Twitter, Instagram, YouTube), and other partners
    • Manage the digital community, content moderation, and inquiry management

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