Roo0458

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Part-time or Full-time

15 years

3

• Pay per Click (PPC) campaign management across Google Ads, Yahoo! Search Marketing, & Microsoft Adcenter.
• Continuously monitoring client campaigns, refining keyword lists, writing and testing ads, and managing bids and budgets.
• Utilize compelling ad copy, Google Ads editor, A/B testing, exact phrase vs broad matching, day-parting, negative keywords, etc. to identify and correct poor performers.
• Analyze detailed data including CPC, impressions, CTR and conversions to reach desired CPA levels, increase ROI and increase lead generation
• Managed budget paid search & display campaigns for Uk region clients & generated positive ROI for varied objectives (lead gen, online transaction, digital engagement etc.)
• Analyze user behavior using marketing analytical tools like Google analytics to find out new growth & engagement opportunities.
• Account analysis & strategy planning to efficiently spend the budgets on Search Ads, RLSA, Shopping Ads (PLA), & DSA Campaigns.
• Increased efficiency (ROAS) by more than 60% by designing and launching a strategic RLSA (remarketing campaign) accounting for almost 40% of overall spend on the paid search.