About
Experienced Digital Strategy Manager with a demonstrated history of working in the marketing and advertising industry for ~4 years.
Proficient in
Skilled in Performance MarketingAnalytical SkillsBusiness development and Client Engagement & Management. Experience in leveraging various social media platforms to boost brand visibility & brand awareness. Making the most of the other marketing channels like BrandingLinkedInand Meta to understand the possibilities of multi-channel growth.
Availability
Part-time or Full-time
Work History
Google Team Lead
Manager: Business Strategy
Senior Business Analyst
Key Responsibilities in Most Recent Role
Job Title: Manager: Business Strategy
4 years
- Managing App Performance & Web Marketing strategy with ~_45 Cr monthly spend
- Improved Cost Per Acquisition by ~20% on a monthly average & decreased Cost Per Install by 40% on a monthly average
- Improved RoAS by 1.5x on a monthly average
- Led a team of 10 members as one of the strategy managers for Performance Marketing
- Revenue and Budget planning for the team
- Actively engaged in interviewing candidates & contributing towards organizational growth
- Successfully managed a team of 15 members leading projects in e-com, OTT, BFSI, Ed-Tech
- Managed campaigns with a ~7cr+ monthly portfolio of clients for Google AdWords & Bing Marketing
- Pitching to prospective clients with a successful onboarding rate of 65%
- Create strategy & way-forwards on account handling for peers & clients
- Capacity Allocation for respective projects