Candidate Profile

    Roo0467

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    About

    Expert Digital Marketer with over ten years of experience in performance media marketing, media buying, strategic media planning, paid media, execution and optimization of integrated digital media marketing campaigns including Paid social, SEM/PPC, App Marketing, E-Commerce Marketing, Lead Generation, Display, Email Marketing, Programmatic, with good exposure and hands-on-experience on major biddable platforms & tools like Facebook Ads, Google Search, LinkedIn Ads, Amazon Ads (AMS), Twitter Ads, TikTok Ads, Snapchat Ads, Bing Ads, YouTube, & Google Analytics. Instrumental in developing & building media business, managing diverse client groups and brands for media agencies, pitching effective ROI driven media strategy for acquiring new media business; key player in audience mapping, planning, developing, executing media strategies for various brands based on a comprehensive understanding of the client’s business, problem definitions, their products, services, customer profile, marketing and business objectives, competitors, and sales.

    Proficient in

    Paid socialSEM/PPCApp MarketingE-Commerce MarketingLead GenerationDisplayEmail MarketingProgrammaticwith good exposure and hands-on-experience on major biddable platforms & tools like Facebook AdsGoogle SearchLinkedIn AdsAmazon Ads (AMS)Twitter AdsTikTok AdsSnapchat AdsBing AdsYouTube& Google Analytics.
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    11 years

    Previous Roles

    3

    Work History

    Group Head - Media
    Manager - Media Planning
    Senior Media Planner

    Key Responsibilities in Most Recent Role

    Job Title: Senior Media Planner

    11 years
    • Lead role in managing all the performance media clients for the Wavemaker Amman
    • Driving App Marketing Acquisition campaigns strategy for the telecom and airline clients
    • Increasing the E-Commerce M-0-M sales for the client using various channels and optimization tactics
    • Using data and analytics to drive decisions and optimize performance.
    • Media planning for Offline & Online campaign includes TV, Print, Radio, OOH and Digital
    • Managing the media planning team and operation team to follow best practices.
    • Developing effective media pitches to acquire new clients across MENA and global regions.
    • Hands on experience on SEM, SEO, ASO, Google Shopping, Performance Max, GA4, Facebook Ads, LinkedIn Ads, TikTok Ads, Snapchat Ads, SEM rush & MMP tools

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