Candidate Profile

    Roo0539

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    About

    A global brand leader and strategist driven by data and intuition, master storyteller focused on client centric brand design, strong leadership of diverse teams to deliver on outcomes not only outputs. Across multiple global markets and regions, My multi-cultural experience includes leading major brands across multiple sectors including financial services, insurance, FMCG with leading global companies

    Proficient in

    Strategic brand communication leader who develops communication guidelinessocial media strategies and messaging frameworks for global thinking to be executed locally with a a high level of brand coherence across categoriesResilient and proactive project owner focused on delivering AOPs and effectively adapting plans to achieve stated objectivesAdept at navigating complex global structures and environments with confidence and care as part of a teamExcellent writer and speaker able to succinctly express ideas in order to inspire and manage teams within a networkDeep experience in managing communication development from idea to the last 10 yards of implementation with a strong focus on engagement and performance in social mediaCompetent in leveraging marketing automation tools and processes and able to determine data driven insights (SprinklrHubSpotGoogle AnalyticsMarketoTrading Desk)Design-thinking thought leader with experience in advanced segmentationpersona designuser journeys and agile solution design
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    28 years

    Previous Roles

    3

    Work History

    Brand and Marketing Consultant
    Chief Marketing Officer
    Global Brand Director

    Key Responsibilities in Most Recent Role

    Job Title: Brand and Marketing Consultant

    28 years
    • Independent brand and marketing consultant focused on growth and scaling medium and large enterprises both locally and EU
    • Focusing on leading both internal and external teams to build to analytically review and all available data to generate actionable performance insights to support brand and company objectives
    • Leading initiatives and workshops to create a consumer-centric marketing approaches using persona and empathy mapping, journey map creation for audience engagement
    • Branding and creative strategy development for omni-channel development and implementation
    • Collaborating and reporting in to senior client teams and brand owners using compelling and persuasive business cases to drive new business and establish performance metrics
    • Delivering implementation through a connected, multi-disciplinary teams, both in house and agencies
    • Own my own new business pipeline and managing my own team of experts to win competitive client projects

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