Candidate Profile

    Roo0565

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    About

    A positive professional with 9 years of extensive marketing experience, with 5 of those years specialising in digital marketing and 3 years in team management. I have a proven understanding of scaling profitable marketing campaigns with effective strategies. I’ve worked with well-known businesses in South Africa and in the international market as well. With expertise in social media, campaign and project management, as well as leadership, I hold myself accountable for delivering results.

    Proficient in

    Digital MarketingSocial MediaPaid Ads
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    8 years

    Previous Roles

    4

    Work History

    Digital Marketing Manager
    Digital Marketing Specialist
    Head of Social Media
    Paid Ads Specialist

    Key Responsibilities in Most Recent Role

    Job Title: Digital Marketing Specialist

    8 years
    • Researched advertising trends, competitors, and industry services. to develop effective marketing strategy campaigns on all digital platforms for the full customer journey.
    • Produced high-quality marketing content to ensure digital platforms conveyed a clear and relevant brand representation.
    • Produced print media, digital marketing materials, whilst maintaining a consistent and positive brand message-to-market alignment.
    • Created precise digital marketing budgets aligned with goals and generated monthly analytics reports to track the ROI and KPI’s. Developed, managed and oversaw social media strategies, social media content creation and campaigns, emphasizing KPI’s.
    • Implemented and maintained a monthly newsletter with the purpose of executing engaging email marketing campaigns.
    • Monitored and managed SEO, user engagement, and website user experience and interface, suggesting and making improvements.
    • Improved the quality of internal documentation, manuals, and proposals

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