About
I am an energetic, detail-oriented and enthusiastic people-person with an excellent range of knowledge and experience in digital marketing fundamentals, specialising in SEO for 4 years. I am passionate about the future of marketing and the innovation of SEO in our ever-changing digital world.
Proficient in
SEO tools: Expert in Screaming FrogAhrefsSEMRushSE RankingSitebulbMangoolsMozMailchimpLighthousePingdomHotJarCrazy EggJasperCopy.ai. Google SuiteGoogle AnalyticsGoogle Tag ManagerGoogle BusinessGoogle Search ConsoleGoogle Ads and Looker Studio. Basic web development skills Good knowledge of JavascriptHTML & CSS. Project management: NotionGoogleSlackMicrosoft OfficeJiraTrelloAsanaClick UPBasecampZapier CMS experience: WordPress (Advanced)WIXWebflowGitHubSitefinityMagnetoBig CommerceShopifyWoocommerceExpression Engine.
Availability
Part-time or Full-time
Work History
Digital Marketing & SEO Specialist
Freelance Digital Marketing/ Content/ Web design
Head of SEO & PPC
Key Responsibilities in Most Recent Role
Job Title: Digital Marketing & SEO Specialist
3 years- Onboarding of clients & client relationship management: Ensuring client needs are being communicated to the team & met.
- Improving internal processes and communication for best results.
- Project & Task management: Run client calls/ meetings.
- In charge of up to 15 accounts.
- Delegate work as needed to team members and review as needed.
- Technical onboarding & set-up includes GA4, Search Console, Tag Manager etc.
- Create and execute full campaigns and report on success using data from various channels.
- SEO Technical Audits: Conduct audits and advise on solutions, strategy, site structure, ranking performance, security, speed, content and overall marketing opportunities.
- Keyword Research: Identify and implement strategic keywords. Use insights to create/ improve metadata, improve on-site copy, content and overall visibility.
- On-page Optimisations: Metadata, content improvements and SEO best practices increase conversions and lead generation improvements.
- Creating SEO content: Choosing topics, writing content and creating excellent outlines for clients. Topics based on keyword research.
- Writing copy from an SEO perspective is one of my biggest strengths.
- Content strategy: New blogs, editing content, improving blogs, improving site copy and additional marketing resources.
- Do “SEO Training” for marketing and internal teams to improve content results.
- Backlinking and link-building experience.
- Local SEO listing creation and improvements.
- Experience with site migrations and redirect strategies.
- Client Reporting: Strong use of Analytics, monthly reporting with monitoring, giving insights and clear explanations of traffic, conversion and actionable insights for the improvement of the next month’s work.
- Competitor Research: Staying up to date on SEO trends and competitor strategy to ensure clients rank for keywords according to their business niche