Candidate Profile

    Roo0667

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    About

    Holds a Bachelor Degree in Marketing and Management, and a Baccalaureate in Mathematics

    Proficient in

    On-page & Off-page SEOBusiness Development & PRGrowth HackingSEM & PPC Campaigns
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    5 years

    Previous Roles

    3

    Work History

    Growth Marketing Manager
    Head of Marketing and Sales
    Marketing Lead

    Key Responsibilities in Most Recent Role

    Job Title: Head of Marketing and Sales

    5 years
    • On-page & Off-page SEO — Designed and managed the on-page and off-page SEO for the entire brand
    • Managed the website content
    • Identified and optimized indexed keywords
    • Developed a tracking system for website and product marketing
    • Business Development & PR — Designed and managed the lead generation infrastructure while planning the channel outreach strategy.
    • Secured publication of press releases in over 30 outlets.
    • Managed the sales pipelines.
    • Growth Hacking — Designed spreadsheets and dashboards to track user and volume growth.
    • Developed hypothesis testing models to draw statistically accurate inferences from experiments, minimizing Type I and Type II errors.
    • SEM & PPC Campaigns — Designed and managed Google ads campaigns (Display & Search)
    • Designed and managed LinkedIn ads

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