About
13 years of experience, holding a Btech qualification in Public Relations Management, with an Honours in Strategic Communication
Proficient in
Public relations ManagementMedia Relations ManagementMultimedia project management designbrand positioningsocial media content development
Availability
Part-time or Full-time
Work History
Marketing Manager: Faculty of Humanities
Public Relations Manager
Senior Coordinator: Marketing & Corporate Communications
Key Responsibilities in Most Recent Role
Job Title: Public Relations Manager
13 years
- Ensure that all the communication efforts are consistent in conveying the professional image of the SAMRC and its key messaging
- Continuously identify public relations touchpoints and get buy-in from internal stakeholders for participation
- Together with the Web and Social Media Manager, promote the SAMRC’s brand online through generation of relevant content for the organisation’s social media profiles such as Twitter, Facebook, and YouTube
- Actively engage with our audience by replying to their comments and responding to their questions
- Identify opportunities for SAMRC’s visibility in schools
- Identify PR opportunities through schools’ liaison across all nine Provinces
- Through coherent messaging via MRC Announcement, build a favorable brand image with employees
- Pro-actively profile the SAMRC in the media by through media material such as media releases; media invites; media advisories and engagements
- Extensively monitor the SAMRC’s profiling by the and prepare reports as and when required.
- Analyse monthly and quarterly media reports and track record of SAMRC performance in the media space.
- Communicate SAMRC media performance internally
- Source media buying opportunities and develop content based on communications plans for individual campaigns, conferences, etc.
- Provide media advise and support to SAMRC principals as and when required i.e. during interviews
- Manage all media inquiries by either responding to and coordinate. interviews and written responses to between SAMRC scientists and the media
- Provide media training and support to SAMRC expert
- Understand the brief and conceptualise with the Head of Corporate Communications multimedia related projects
- Develop concept notes/briefs for multimedia projects in collaboration with the Brand and Creative Manager
- Ensure buy-in from relevant stakeholders and approval
- Communicate and coordinate with service providers to deliver on projects
- Align interview opportunities or public engagement with strategic communication objectives. Ensure that messaging is communicatively sound and relevant
- Ensure brand visibility
- Receive and translate research information into simplified social media captions
- Create, review, and edit health research related content for social media sharing
- Align SAMRC online messaging with its organisational purpose and work