About
Dynamic and results-oriented PPC Media Buyer with extensive experience managing and optimizing Facebook and Google advertising campaigns. Strong analytical skills and cost-effective campaign management. Adept at strategizing and executing complex digital campaigns, with a keen eye for data-driven decisions that enhance campaign performance and business objectives.
Proficient in
Advanced Facebook and GoogleAdWords ManagementStrategic Media Buying and PlanningData Analysis and Google AnalyticsConversion Rate Optimization and A/B TestingEffective Budget Allocation and ROI MaximizationPPC Campaign Execution
Availability
Part-time or Full-time
Work History
Marketing Manager
Marketing Specialist
Key Responsibilities in Most Recent Role
Job Title: Marketing Manager
5 years
- Promoted to Marketing Manager, leading the marketing department with a focus on data-driven PPC campaigns on Facebook and Google.
- Achieved a landmark 20 ROAS in Facebook ad campaigns, setting a new performance benchmark for the company.
- Strategized and executed digital advertising initiatives, leading to substantial growth in lead generation and e-commerce sales
- Spearheaded comprehensive PPC campaigns across Facebook and Google, consistently achieving a high ROAS of 9, thereby significantly increasing the company’s profitability from online advertising initiatives.
- Optimized current campaigns to improve overall return on ad spend, focusing on e-commerce & lead generation initiatives.
- Implemented data-driven strategies for campaign creation, targeting, and optimization, resulting in sustained growth and campaign effectiveness.