Candidate Profile

    Roo0729

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    About

    I’ve been working in the marketing/advertising industry for over 12 years now and am 33 years old, I’ve worked in Cape Town, Johannesburg, Berlin, the UK as well as with teams across the world. I assist brands with their online marketing strategies and help integrate with offline marketing efforts to ensure their KPIs are reasonable and being met via the various ad platforms. I also assist with the project management of marketing projects and building processes to streamline operations, including automating as much work as possible to improve productivity I also perform marketing research, digital analysis, media planning, media buying, landing page creation, proposal/pitch creation, campaign management in all social platforms and ad operations. I do however specialize in performance marketing. With main goals related to ROI and lead generation. I have pitched, built, implemented and optimized online campaigns and activities across various digital platforms for local and international brands, working closely with creative teams and developers.

    Proficient in

    Online Advertising: Ad networksSearchDisplayVideoPPCReal Time BiddingSocial Media Marketingnative adsdirect publisher deals and In-App Advertising. Search Engine Optimisation (SEO)Media Planning and BuyingProject Management & Traffic CoordinationDigital strategyreportingpresentationplanning and implementationWebsite & SEO Audits with insights and solutions to improveEmail MarketingSocial Media Community Management and Content Planning — sign off and creation. I Have worked with multiple online tools such as WordPressAsanaTrelloClickupJIRAFigmaMailChimpKlaviyoGoogle Analytics (GA4)Google Search ConsoleAdobe AnalyticsBigQueryGoogle Search ConsoleData Studio (Looker Studio)Microsoft teamsSlackZapierSEMRushChatGPT etc.
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    12 years

    Previous Roles

    3

    Work History

    Global Digital Director
    Global Marketing Campaign and Production Manager
    Senior Performance Marketing Manager

    Key Responsibilities in Most Recent Role

    Job Title: Senior Performance Marketing Manager

    12 years
    • I am responsible for most marketing initiatives, with focus on performance marketing which includes paid and owned channels such as: Search, Display, Facebook, Twitter, Linkedin, Email, SEO and the website.
    • I build quarterly marketing strategies for these, which I am then responsible for briefing the content team, design and approval of the creative assets which also includes project planning all campaigns, tasks, subtasks, deadlines and testing, before implementing these myself.
    • Every month I send a fully consolidated report including all marketing campaigns, initiatives and launches, with learnings and insights, covering all platforms and effect on website.
    • I am responsible for ensuring our Google Analytics ( we actually have 2 domains I manage) is correctly tracking and has events set up, along with tracking pixels and feed any trends, concerns or learnings to the team

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