Roo0787

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Part-time or Full-time

6 years

3

• Deployed retargeting campaigns to upsell higher-value product offerings to existing customers, resulting in over 3,000 conversions in 30 days
• Deployed campaigns delivering results at 50% less CPC than planned and further optimised the campaigns to achieve a 60% reduction in CPC, resulting in 86% overall cost savings in 60 days
• A/B tested campaign deployment strategies to optimise campaigns, resulting in a 60% reduction in CPA (Cost Per Action) within 14 days
• Co-managing a $2 million six-month marketing budget and deploying budget optimisation strategies to achieve objectives at 45% cost reduction in 75 days
• Designed and led the implementation of digital campaign strategies and media plans to drive TOMA and other client’s business objectives
• Managing clients in the telecom and banking sectors while preparing and presenting weekly campaign performance reports to them to communicate campaign progress and share insights
• Responsible for media partner relationship management, ensuring campaigns run as planned and resolving issues when necessary