Candidate Profile

    Roo0787

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    About

    Emeku holds a Bachelor of Engineering, and is Google Analytics certified, with over 6 years of Digital Marketing experience, focusing on PPC, CPC and CPA.

    Proficient in

    Growth HackingGoogle AnalyticsData AnalyticsSMMPPC& Programmatic MarketingFunnel & Conversion Rate Optimization
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    6 years

    Previous Roles

    3

    Work History

    Digital Marketing Specialist: Leads and CPC
    Digital Marketing Team Leader
    PPC Digital Marketing Executive

    Key Responsibilities in Most Recent Role

    Job Title: PPC Digital Marketing Executive

    6 years
    • Deployed retargeting campaigns to upsell higher-value product offerings to existing customers, resulting in over 3,000 conversions in 30 days
    • Deployed campaigns delivering results at 50% less CPC than planned and further optimised the campaigns to achieve a 60% reduction in CPC, resulting in 86% overall cost savings in 60 days
    • A/B tested campaign deployment strategies to optimise campaigns, resulting in a 60% reduction in CPA (Cost Per Action) within 14 days
    • Co-managing a $2 million six-month marketing budget and deploying budget optimisation strategies to achieve objectives at 45% cost reduction in 75 days
    • Designed and led the implementation of digital campaign strategies and media plans to drive TOMA and other client’s business objectives
    • Managing clients in the telecom and banking sectors while preparing and presenting weekly campaign performance reports to them to communicate campaign progress and share insights
    • Responsible for media partner relationship management, ensuring campaigns run as planned and resolving issues when necessary

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