Roo0857

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Part-time or Full-time

13 years

3

• Works with regional Brand VP and affiliate GM to set challenging yet attainable brand sales and profit goals for the brand.
• Conducts P&L analysis.
• Is accountable for reaching the key brand rankings and market share objectives.
• Develops marketing and sales strategies to maximize sell-through according to market demand.
• Defines the Brand Go-to-Market strategy (Inc. commercial plan and sales targets), across all channels and monitors KPIs
• Defines virtual selling strategy and activities, in collaboration with other stakeholders (online, owned media, Commercial team)
• Understands competitive landscape and trends in markets and competition, customers, categories, products, prices, and channels to identify opportunities for growth and profit enhancement.
• Is accountable to provide the demand planning team with complete and accurate signals, operating with a sell-through vs. sell-in mindset.
• Monitors implementation of brand identity tools (E.g., merchandising guidelines, media positioning, catalogue advertising, product assortment, sales staffing, and store/site selection
• Leads the Product, Consumer and Trade Marketing activities across all channels, providing guidance and decision when needed.
• Leads collaboration between brand team, commercial sales team and digital commerce and marketing team to deliver the brand strategy.
• Ensures the integration of the extended team (Paid, Owned and Earned Media, CRM and Brand.com)
• Ensures sharing and leveraging of insights and best practices, in collaboration with corporate teams, for data powered decision making.
• Collaborates with GM and Regional Brand VP to identify opportunities for streamlining operations, reducing costs, and implementing financial and management technologies to enhance efficiency of brand activities.
• Collaborates with Supply Chain Leads to deliver excellence in Service, reducing returns and sustainability projects.
• Drives employee’s growth and development, providing leadership, guidance, and management.
• Works with regional Brand VP and affiliate GM to set challenging yet attainable brand sales and profit goals for the brand.
• Conducts P&L analysis. Is accountable for reaching the key brand rankings and market share objectives Develops marketing and sales strategies to maximize sell-through according to market demand
• Defines the Brand Go-to-Market strategy (Inc. commercial plan and sales targets), across all channels and monitors KPIs