Candidate Profile

    Roo0982

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    About

    A growth-focused leader who successfully enables full business potential through digital marketing, analytics, and data-driven decisions. Expert at leading digital data analysis with data from various sources to provide consumer insight and support the strategic planning process. Recognised for promoting effective governance and positive change that improved operational efficiency, business performance, and product awareness. Adept at managing highly complex projects from inception to completion, delivering projects within agreed timeframe and specification.

    Proficient in

    Digital Marketing AnalyticsConversion Rate OptimisationBehavioural Economics
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    8 years

    Previous Roles

    3

    Work History

    Digital Marketing Analytics Manager
    Head of Digital Marketing Analytics
    Head of Strategy & Product Development

    Key Responsibilities in Most Recent Role

    Job Title: Head of Strategy & Product Development

    8 years
    • Steering the company with a strategic vision for innovation in car care, my role as Founder and Head of Strategy & Product Development has been to disrupt the traditional service model.
    • Our mission is to enhance affordability, convenience, and transparency for car owners and mechanics alike.
    • Leveraging expertise in customer engagement and business innovation, this journey has created significant value for clients and service providers.
    • Led product enhancements, driving a 95% increase in closed bookings yearly.
    • Developed new subscription-based products, transitioning the business model to a monthly recurring revenue (MRR) model.
    • Spearheaded the development of internal processes, achieving operational time efficiencies of over 70%.

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