Roo1029

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Part-time or Full-time

10 years

3

• Develop and deliver marketing strategies to acquire new customers whilst managing the retention of existing customers
• Develop strategic customer marketing and promotional plans with appropriate customer data analytics and business intelligence
• Effective delivery of integrated marketing capabilities (processes, people, standards, technology, digital expertise, customer data insights and analytics) to support the strategy
• Champion the customer value proposition, experience and insights
• Leadership, strategic communication, positive positioning and ongoing management and protection of the brand and online brand reputation through proactive, positive coverage and effective media relations with broadcast, digital, print and media channels
• Budget Management
• Trade Marketing and activations Management
• Sponsorship and Ambassador Management
• Digital and social media management
• VIP Management
• Brand execution and WSB brand custodian
• Manage and coordinate all marketing, advertising and promotional staff and activities
• Conduct market research to determine market requirements for brand execution
• Analysis of customer research, current market conditions and competitor information
• Develop and implement marketing plans and projects for new and existing products
• Expand and develop marketing platforms including social media platforms
• Manage the productivity of the marketing plans and projects
• Monitor, review and report on all marketing activity and results
• Report on return on investment and key performance metrics
• Create marketing presentations
• Liaise with media and agencies
• Monitor & report on competitor analysis