Candidate Profile

    Roo1042

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    About

    An experienced international business intelligence specialist with international through-the-line growth-hack marketing, General Management, COO, Chief Growth Officer and Growth management experience & optimizing sustainable profits within various industry verticals. With key performance experience as a Trend translator, Business commercial intelligence & e-commerce strategies. Development & Implementation, strategic and operational go-to-market strategies to multi- industry verticals; with franchise- & multi-vendor / omni-channel development & management experience within IT, ICT, cybersecurity, aerospace, avionics, automotive, finance, manufacturing, engineering, service, government/ political and public lobbying and retail environments.

    Proficient in

    Strategic Insights and ReportingCommercial ManagementLeadership and Direction
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    14 years

    Previous Roles

    3

    Work History

    Global Strategic Marketing Lead
    Head of Marketing
    Senior Marketing Communications Specialist

    Key Responsibilities in Most Recent Role

    Job Title: Global Strategic Marketing Lead

    14 years
    • As head of global strategic marketing, duties included but not limited to Public Relations
    • Marketing strategies
    • Operations
    • Research
    • Market penetration strategies
    • New market development
    • Market intelligence reports
    • Communication
    • Events/expos
    • Budgets
    • Copywriting
    • Travel to attend international events to represent the group
    • Leading the Strategic Marketing function with a particular focus on analyzing existing markets, identifying and assessing new markets and developing and executing the group’s overall marketing and communications strategy.
    • Generating market intelligence, competitive intelligence, customer intelligence & data analytics, and develop value propositions.
    • Supporting and providing input into group strategy based on identified market trends and the competitive environment.
    • Gather market intelligence around macroeconomics, key end-markets, and key technologies.
    • Provide information to key business stakeholders on market dynamics, market trends, market size, and assess opportunities and risks to business.
    • Lead competitive intelligence around key competitors in each market and support business units in developing their own intelligence.
    • Developing a platform for sharing market intelligence across our global business and deliver the effective implementation of this platform.
    • Identifying new target markets for products and perform market assessments of these markets including identifying market size, key customers, competitors and technology requirements.
    • Supporting business units in developing business plans and entry strategies for new markets.

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