Candidate Profile

    Roo1160

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    About

    A qualified graphic designer with 5 years of experience in a dynamic marketing environment. Skilled in creating innovative artwork for shopping centre campaigns, curating and scheduling engaging social media content, and maintaining up-to-date shopping center websites. Dedicated to delivering creative solutions that enhance brand visibility and drive engagement.

    Proficient in

    Retail MarketingContent/Digital MarketingMeta Business SuiteContent CreationSocial MediaFacebookInstagram & LinkedIn AdsGoogle AdsGoogle my BusinessGraphic Print DesignBrand IdentityWeb DesignPrint ProductionUnderstanding of SEOUnderstanding of GA4Spotify Music Release
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    11 years

    Previous Roles

    4

    Work History

    Design
    Digital & Brands Manager
    Digital Account Manager
    Marketing Coordinator

    Key Responsibilities in Most Recent Role

    Job Title: Design, Digital & Brands Manager

    11 years
    • Marketing Strategy, Planning & Brand Management — Implement comprehensive marketing strategies to drive traffic, sales, and brand awareness for the various shopping centres.
    • Development of annual marketing plans, budgets and promotional calendars, ensuring alignment with business goals and objectives.
    • Analyse market trends, competitor activity, and customer insights to inform marketing initiatives and identify new opportunities.
    • Oversee the development and execution of campaigns that promote the shopping centre’s brand, positioning it as a premier retail and lifestyle destination.
    • Ensure consistent brand messaging across all marketing channels, including digital, print, OOH, broadcast, social media, and on-site activations.
    • Design, Digital & Social Media Marketing — Design in-brand campaign artwork for various shopping centres and overseeing the printing process of all print elements.
    • Lead digital marketing efforts, including website management, email marketing and social media campaigns.
    • Plan & execute in-centre and in-store content specifically to each shopping centre or promotional campaign.
    • Create and schedule montly content calendars for 8 different shopping centres.
    • Event Management & Community Engagement — Plan, coordinate and execute a range of on-site events and promotional activities that enhance the customer experience and build community connections.
    • Build and maintain relationships with all local businesses, schools, community organisations and media partners to drive engagement and collaboration.
    • Work closely with tenants to understand their business needs, provide marketing support and develop joint marketing initiatives

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