Candidate Profile

    Roo1532

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    About

    Communications and Marketing professional with over two years of experience in institutional communications, media relations, digital marketing, and stakeholder engagement. Currently serving as Assistant Media and Publications Officer at the University of Venda, I manage social media platforms, website content, internal communication, graphic design, and the production of institutional publications, ensuring all materials align with the university’s brand identity and strategic objectives. I am skilled in creating high-quality content, drafting press releases, coordinating communication campaigns, and executing marketing strategies, with experience in content creation, advertising, and digital marketing. I have a strong track record of transforming insights into actionable creative concepts, providing stakeholder liaison services, and supporting crisis communication when required. Certified in Digital Advertising and Marketing 101 through Alison, I am adept at leveraging AI and digital tools to enhance research, creative ideation, and campaign execution, with a deep understanding of audience engagement, performance-driven communication, and high-impact messaging across multiple platforms.

    Proficient in

    Meta Ads and Digital Marketing ExpertiseContent Creation and CopywritingCreative Strategy and Concept DevelopmentStakeholder Communication and CollaborationAnalytical and AI-Driven Research
    International

    Yes

    Availability

    Part Time or Full Time

    Experience

    2 years

    Previous Roles

    1

    Work History

    Assistant Media and Publications Officer

    Key Responsibilities in Most Recent Role

    Job Title: Assistant Media and Publications Officer

    2 years
    • Write, edit, and proofread content for university publications such as: Newsletters, Annual reports, Annual Performance Plan, Strategic Plan, and Marketing material.
    • Draft and distribute press releases on university events, research breakthroughs, and staff/student achievements.
    • Coordinate the production process of print and digital publications from concept to distribution.
    • Research and monitor competitor ads, market trends, and consumer behaviour using tools like Meta Ad Library and Foreplay to inform strategy and identify high-performing creative opportunities.
    • Develop compelling, persuasive, and audience-focused scripts and copy tailored for different platforms, campaigns, and target markets to maximise conversions.
    • Developing and executing internal and external communication strategies aligned with the Centre's goals.
    • Work closely with leadership and production teams to ensure creative concepts align with performance goals, brand identity, and client expectations.
    • Supporting the communication planning and promotion of events, campaigns, and stakeholder engagements.
    • Leverage AI-driven tools for research, rapid iteration, concept testing, and content optimisation, ensuring campaigns are data-informed and results-oriented.

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