Candidate Profile

    Roo1533

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    About

    I am a Digital Marketing professional with extensive experience across Education, Fintech, Martech, and HRD industries. Skilled in CRM management, automation, and data-driven campaign execution to drive lead generation and customer engagement. I specialise in aligning marketing strategies with business goals to deliver measurable impact. Passionate about collaboration, innovation, and building strong relationships to achieve shared success

    Proficient in

    Developing digital marketing strategiesBuilding customer journey workflowsAutomating sales and marketing processesManaging lead dataBuilding email/ whatsapp and sms campaignsAudience SegmentationMaintaining CRM data hygieneIntegrating marketing tools and platformsRunning A/B testsEnsuring data complianceBuilding dashboards and data interpretationImplementing paid campaignsCopywriting
    International

    Yes

    Availability

    Part Time or Full Time

    Experience

    2 years

    Previous Roles

    3

    Work History

    Marketing CRM Specialist
    Digital Marketing Specialist
    Digital Marketing Coordinator

    Key Responsibilities in Most Recent Role

    Job Title: Marketing CRM Specialist

    2 years
    • Maintaining and optimising CRM systems
    • Implementing and optimising automation workflows
    • Analysing CRM data and reporting campaign performance
    • Managing enquiry and application portals
    • Segmenting customer data for targeted marketing and hyper-personalisation
    • Building lead forms and landing pages
    • Creating email, sms and WhatsApp campaigns
    • Performing QA checks on links, images, and segmentation
    • Troubleshooting sales and marketing customer journey issues
    • Supporting sales with pipeline management
    • Providing CRM training to sales, call centre and retention teams
    • Providing digital support for webinars and events

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