Candidate Profile

    Roo1534

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    About

    Senior campaign and communications leader with 8+ years’ experience designing, coordinating, and delivering large-scale, multi-stakeholder brand and narrative-driven campaigns across Africa and global markets. Proven ability to translate ambitious visions into cohesive campaign architectures spanning brand, storytelling, partnerships, influencers, PR support, and digital activation. Experienced in youth-focused, Africa-centred initiatives and complex organisational environments, with a strong track record of senior stakeholder management, execution under ambiguity, and data-informed decision-making. Highly comfortable integrating emerging technologies, analytics, and AI-enabled tools to strengthen campaign planning, learning, reach, and narrative impact.

    Proficient in

    Designingcoordinatingand delivering large-scalemulti-stakeholder brand and narrative-driven campaigns
    International

    Yes

    Availability

    Part Time or Full Time

    Experience

    8 years

    Previous Roles

    3

    Work History

    Performance Marketing Manager
    Senior Campaign Strategist - Brand, Digital & Partnerships
    Senior Paid Media & Campaign Strategist

    Key Responsibilities in Most Recent Role

    Job Title: Performance Marketing Manager

    8 years
    • Lead the design and delivery of integrated, full-funnel campaigns aligned to both brand and commercial objectives across multiple markets.
    • Translate high-level brand and organisational narratives into cohesive campaign strategies spanning paid media, social platforms, influencer partnerships, community engagement, and owned channels.
    • Coordinate multiple internal teams, agencies, and external partners to ensure consistent messaging, quality execution, and timely delivery across campaign workstreams.
    • Oversee influencer and social strategies to ensure storytelling outputs contribute to meaningful reach, engagement, and perception outcomes.
    • Champion analytics, experimentation, and continuous learning to strengthen campaign effectiveness, audience insight, and strategic decision-making.
    • Drive the adoption of emerging digital and AI-enabled tools to improve campaign planning, targeting, reporting, and optimisation.

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