Roo1537

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Part Time or Full Time

6 years

3

• Client Relationship & Account Management - Serve as the primary point of contact for clients, maintaining regular and transparent communication to ensure alignment on campaign objectives, progress, and performance.
• Proactively manage the strategic direction of each client account, tailoring solutions to business goals and marketing challenges.
• Coordinate closely with internal stakeholders, including creative, strategy, and analytics teams, to ensure all aspects of the account are cohesive and client expectations are not only met, but exceeded.
• Maintain detailed oversight of all campaign deliverables, timelines, and performance metrics, ensuring full accountability and continuity in every phase of execution.
• Media Buying & Optimization Lead the development, execution, and continual refinement of paid media strategies across platforms, with a focus on maximizing ROAS and delivering measurable value.
• Manage and optimize ad accounts, leveraging performance data to implement iterative improvements and pivot strategies based on real-time insights.
• Conduct in-depth A/B testing of creatives, targeting, bidding strategies, and campaign structures to uncover winning formulas and scale successful initiatives.
• Cross-Functional Collaboration & Creative Strategy - Act as a bridge between clients and the creative team, ensuring that ad assets align with brand objectives while also meeting performance benchmarks.
• Drive the creative strategy by analyzing top-performing assets and briefing the design team to develop new creative variations and formats.
• Collaborate on the ideation and execution of innovative campaign tactics, continually testing fresh angles and formats to stay ahead of platform trends and audience behavior.
• Strategic Growth & Performance Reporting - Provide clients with comprehensive performance reports, translating complex metrics into actionable insights and strategic recommendations.
• Stay informed on platform updates, industry trends, and algorithm changes to adapt strategies swiftly and maintain a competitive edge.
• Continuously seek new opportunities for account growth, whether through emerging ad formats, platform expansions, or integrated campaign strategies.