Candidate Profile

    Roo1539

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    About

    I'm an experienced Digital Marketing Professional with above 8 years of experience in the industry working both client and agency side for multiple brands in different industries.

    Proficient in

    Strategic planningKeyword optimizationSEM trend knowledgeOnline marketingEmail MarketingWeb analytics
    International

    Yes

    Availability

    Part Time or Full Time

    Experience

    10 years

    Previous Roles

    3

    Work History

    Marketing Manager
    Senior Digital Media Lead
    Senior Paid Media Manager

    Key Responsibilities in Most Recent Role

    Job Title: Marketing Manager

    10 years
    • Led end-to-end marketing for a South African grocery marketplace app, driving customer acquisition, engagement, and retention.
    • Owned in-app marketing, lifecycle marketing, and customer journey mapping across onboarding, retention, and reactivation using tools such as CleverTap.
    • Executed multi-channel customer engagement campaigns across Push, In-App, Email, WhatsApp, and SMS to improve retention and LTV.
    • Managed App Store Optimisation (ASO) to drive organic app growth and improve store conversion rates.
    • Planned and optimised paid media strategies across Meta, Google, and other performance channels to grow users and order volume.
    • Analysed CAC, ROAS, and funnel performance to scale efficient acquisition.
    • Oversaw PR agencies, content marketing, and social media strategies to ensure consistent brand positioning.
    • Worked cross-functionally with product and tech teams to align marketing with in-app experience and business goals.

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