Candidate Profile

    Roo1542

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    About

    Data Analyst with 12+ years of experience translating complex datasets into actionable business insights. Skilled in SQL, Python, Excel, and BI tools (Looker, Power BI, Data Studio), with a strong background in building dashboards, modeling marketing funnels, and supporting data-driven decision making. Experienced in analyzing user behavior, measuring ROI, and optimizing acquisition and retention strategies for B2B and B2C across fintech, telecom, healthcare, and tech. Adept at collaborating with cross-functional teams in global environments to scale data solutions and deliver measurable business impact.

    Proficient in

    Building dashboardsModeling marketing funnelsSupporting data-driven decision making
    International

    Yes

    Availability

    Part Time or Full Time

    Experience

    14 years

    Previous Roles

    3

    Work History

    Project Planning Specialist
    Performance Marketing Specialist
    Digital Analyst

    Key Responsibilities in Most Recent Role

    Job Title: Project Planning Specialist

    14 years
    • Designed and automated dashboards (Looker, SQL, Excel) to monitor CPL, ROAS, retention, and funnel drop-offs.
    • Supported strategic decision-making by extracting and analyzing first-party and media performance data.
    • Partnered with BI and Sales Enablement to align marketing data pipelines with company KPIs.
    • Built reports that improved speed of response to underperforming channels by 30%.

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