About
Proven experience working in remote
environments, independently managing
priorities while collaborating with globally
distributed teams.
Proficient in
Marketing analytics and reportingGoogle Analytics and web insightsWebsite and content performance analysisCampaign performance dashboardsEmail reporting and segmentationKPI and performance trackingFunnel and user journey analysisMarketing documentation & process creationOperational optimisation
Availability
Part Time or Full Time
Work History
Senior Digital Marketing Specialist
Social Impact Analyst
Social & Political Capital Analyst
Key Responsibilities in Most Recent Role
Job Title: Senior Digital Marketing Specialist
4 years- Analytics ownership and insight generation - Accomplished centralised marketing performance visibility, as measured by improved decision making, by owning analytics across email, web, social, Amazon Ads, and Hotjar.
- Accomplished actionable performance insights, as measured by optimisation actions taken, by analysing user behaviour, campaign data, and channel performance trends.
- Process creation and documentation - Accomplished improved operational efficiency, as measured by clearer execution and reduced ambiguity, by developing internal marketing documentation, processes, and structured handover materials.
- Accomplished greater consistency in campaign execution, as measured by smoother transitions and repeatability, by documenting workflows and internal best practices.
- Cross functional coordination - Accomplished effective cross team collaboration, as measured by aligned execution across functions, by working closely with sales, customer support, and operational teams.
- Accomplished clear communication across stakeholders, as measured by reduced friction and faster execution, by acting as a central point of reference for marketing performance and insights.
- Strategic support and planning - Accomplished informed campaign planning, as measured by better aligned execution, by supporting strategy with performance data, research, and audience insights.
- Accomplished continuous optimisation planning, as measured by incremental performance improvements, by identifying opportunities based on analytics and campaign results.
- Operational risk and delivery support - Accomplished reduced delivery risk, as measured by consistent campaign rollout, by monitoring dependencies, identifying potential issues early, and supporting corrective action.
- Accomplished reliable execution under constraints, as measured by on time delivery, by balancing priorities across multiple campaigns and stakeholders.