Candidate Profile

    Roo1548

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    About

    Paid Social Lead with 10 years of experience.

    Proficient in

    Data-driven paid social strategiesFull-funnel paid media strategy
    International

    Yes

    Availability

    Part Time or Full Time

    Experience

    10 years

    Previous Roles

    3

    Work History

    Paid Social Lead
    Paid Social Campaign Manager
    Digital Marketing Specialist

    Key Responsibilities in Most Recent Role

    Job Title: Paid Social Lead

    10 years
    • Drove measurable client growth through data-driven paid social strategies and cross-functional leadership, overseeing client performance and day-to-day operations across a pod
    • Owned full-funnel paid media strategy across social channels in close partnership with agency creative team
    • Managed and mentored a team of 4+ paid social managers, setting clear priorities, KPIs, development plans, ensuring each account is operating against a clear performance strategy
    • Identified growth opportunities, including new testing initiatives, funnel optimizations, creative strategies, and expanded audience targeting
    • Provided strategic recommendations shaping client growth, creative direction, and channel investment decisions
    • Acted as a key point of contact, established trusted, long-term client partnerships
    • Improved internal operations and processes to improve team efficiency and support agency growth
    • Supported client retention through cross-service upsells and strategic growth initiatives

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