Candidate Profile

    Roo1551

    Interested in this candidate?

    Book a call to discuss hiring

    About

    Results-driven Senior Paid Search Specialist with Six (6) years of experience managing £200K+ Monthly Ad Budget across B2C & B2B sectors. I have extensive experience in scaling e-commerce, lead generation, and direct-to-consumers campaigns through data-driven optimization strategies, particularly within the Google and Bing Ads ecosystems. I also have 3-years agency & leadership experience with a proven track record of driving high client retention. I seek to leverage my analytical expertise and strategic leadership skills to drive growth at a result-focused company or digital agency who is seeking to maximize ROI, scale efficiently, and build a sustainable winning team.

    Proficient in

    Google Ads (All Networks)GA4GTM GMCLooker StudioBidding Strategies: tROAStCPAMaxConversionTarget Impression shareConversion trackingA/B testingAudience segmentationBid optimizationBudget planning
    International

    Yes

    Availability

    Part Time or Full Time

    Experience

    7 years

    Previous Roles

    3

    Work History

    Senior Paid Ads Specialist
    Paid Media Lead
    Digital Campaign Deployment & Management Executive

    Key Responsibilities in Most Recent Role

    Job Title: Senior Paid Ads Specialist

    7 years
    • Planned and deployed Paid E-Commerce campaigns (Google and Bing) for the promotional products across three markets (Canada, Australia & New Zealand).
    • Achieved average weekly ROAS of 400% & above (Integrated digital channels) and increased ROI by 25% Year-on-Year.
    • Leveraged Google PMax and Standard Shopping Ads effectively to drive product purchases with high ROAS.
    • Optimized the company’s merchant site by updating the products, resolving feed issues, and improved the products’ position on the Shopping page.
    • Optimized low performing ads (Ads with ROAS Less than 2%) by improving the ad/asset group strength to drive more conversion at higher ROAS.
    • Updated the merchant center accounts and all the ads channels with promo codes when applicable e.g. (Cyber Monday, Black Friday, National day, Valentine, Christmas, etc.)
    • Leveraged GA4 & Tableau to compare, analyze & improve campaign performances over a period of time.

    Ready to discuss hiring this candidate?

    Book a call