Candidate Profile

    Roo1553

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    About

    I’m a Google Ads & Performance Marketing Specialist with 4+ years of experience driving measurable growth through data-driven advertising. I specialize in building and optimizing high-performing Google Ads campaigns, precise audience targeting, keyword optimization, and performance analysis to maximize ROI. Certified Google Ads Professional with 10 Million AED Ad spend, focused on lead generation, Ecom Sales, PPC management, and scalable performance marketing strategies.

    Proficient in

    Conduct in-depth research based on your provided data and website before launching campaignsComplete Google Ads account setup with structured campaign managementoptimizationand scalingGoogle Tag Manager (GTM) setup and management to ensure accurate conversion trackingGoogle Analytics 4 (GA4) setup and management to trackstoreand analyze campaign and ad performance dataMicrosoft Clarity setup as a heatmap and behavior analytics tool to track user interactionsscroll depthand on-page behavior supporting conversion rate optimization (CRO)
    International

    Yes

    Availability

    Part Time or Full Time

    Experience

    4 years

    Previous Roles

    3

    Work History

    Google Ads & Performance Marketing Specialist
    Google Ads Manager
    Senior Google Ads Manager & Growth Specialist

    Key Responsibilities in Most Recent Role

    Job Title: Google Ads & Performance Marketing Specialist

    4 years
    • Develop and implement comprehensive Google Ads strategies to achieve client objectives.
    • Conduct keyword research, ad copy creation, and campaign setup across Google Ads platforms (Search, Display, Video, Shopping).
    • In-depth competitor analysis.
    • Using Google Analytics to assess customer behavior.
    • Track conversions with Google Tag Manager.
    • Monitor and optimize campaign performance, including bid management, budget allocation, and audience targeting adjustments.
    • Analyze campaign data using Google Data Studio and provide regular performance reports to clients, identifying areas for improvement and optimization opportunities.
    • Conduct A/B testing on ad creatives, landing pages, and campaign settings to improve conversion rates and return on investment (ROI).
    • Collaborate with clients or internal teams to understand business goals, target audience, and competitive landscape.
    • Perform landing page optimization to improve user experience, increase conversion rates, and lower cost per acquisition (CPA).
    • Conduct thorough audits of existing landing pages, identifying areas for improvement in design, content, and call-to-action (CTA) placement.
    • Implement best practices in copywriting for ad copies, ensuring alignment with brand messaging, target audience, and campaign objectives.

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