Candidate Profile

    Roo1554

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    About

    Growth marketing leader with 13+ years of experience scaling brands in LATAM and U.S. markets. Proven track record driving measurable results through paid media, AI-driven strategies, and data storytelling. Skilled in leading cross-functional teams (up to 12 members) under Agile methodologies, optimizing CAC, LTV, and ROI, and building impactful branding campaigns.

    Proficient in

    Paid MediaArtificial Intelligence & Automation ToolsFunnel Architecture and MktOpsData AnalysisLeadership & Team ManagementInfluencer & Partnership Marketing
    International

    Yes

    Availability

    Part Time or Full Time

    Experience

    13 years

    Previous Roles

    3

    Work History

    Marketing Director
    Digital Marketing Manager
    PR & Social Media Lead

    Key Responsibilities in Most Recent Role

    Job Title: Marketing Director

    13 years
    • Designed integrated B2B/B2C strategies, expanding distribution network by +25% annually.
    • Managed regional campaigns across Mexico, USA, and Colombia.
    • Developed and executed e-commerce strategy, achieving $100K USD monthly sales within 6 months.
    • Led a team of 8 marketers using Agile methodology.
    • Implemented CRM and AI-powered customer journey automation, boosting retention by 35%.

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